All your customer insight, one powerful platform
From real-time emotion tracking to cultural decoding and bite-size videos, Kokoro gives you the complete view of your customer, in a format your teams will actually use.
Here’s what’s inside Kokoro
A unified hub of trend data, emotional insight, expert analysis and creative assets to fuel smarter commercial decisions.
Mood & state of the nation
Weekly and monthly reads that cut through the noise. These pulse checks reveal how people are really feeling, tracking the nation’s mood, flagging deeper emotional undercurrents, and spotlighting sentiment before it swings.
Good for: planning, poistioning and early-stage strategy
Trends in 10
Ten slides. Ten minutes. These compact decks make it easy to stay smart on what’s emerging – from shifting needs to rising expectations. Ideal for tight turnarounds or fast team meetings, each one’s a shot of sharp insight, ready to go.
Good for: quick briefings, creative inspiration, internal comms
Vox pops
Nothing lands quite like a real voice. Our short, high-impact videos bring the data to life – adding human texture to abstract trends and helping teams connect with the people behind the patterns. They’re built to be seen, shared, and remembered.
Good for: campaign framing, internal buy-in, socialisation of insight
The portal
Search, scan and surface insight fast. Our AI-powered portal helps you find what matters, from full reports to sharp commentary and emerging trends. Built for real use, not just usability studies. It’s insight, on tap, when your team needs it most.
Good for: campaign framing, internal buy-in, socialisation of insight
Board-ready metrics
Insights that land where they need to. These one-pagers and live alerts are designed for senior teams, focused on what’s changing, why it matters, and what action looks like. Always credible, always concise.
Good for: leadership updates, monthly meetings, exec briefings
The playbook
A practical, strategic toolkit – made for planners, creatives and decision-makers. Whether you’re shaping messaging, building propositions or aligning a team, this brings cultural signals and behavioural cues together to help you move with meaning.
Good for: brand strategy, creative direction, team alignment
Strategic spotlights
Deep-dives on the moments and audiences that count. From Christmas to the Mass Affluence series, these reports go beyond observation – they unpack what matters, and how to act on it.
Good for: seasonal planning, segmentation, high-value audiences
Expert support
Because sometimes, you need more than data. Our team is on hand to help shape thinking, pressure-test ideas, and deliver tailored provocations, through briefings, workshops or one-to-one sessions. You bring the challenge. We’ll help crack it.
Good for: critical moments, senior buy-in, bespoke questions
See Kokoro in action
One of our experts will guide you through the platform so you can see Kokoro in action. This includes:
- Guided tour of our dashboard, filtering and segmentation tools
- Walk-through of recent insight reports and webinars
- Live Q&A to explore questions unique to your category
- A tailored sample brief, based on your audience or challenge
Why forward-thinking brands choose Kokoro
Kokoro gives teams the confidence to move faster, speak bolder and act smarter. It blends emotional depth with real-time agility, arming you with insight that cuts through complexity and lands across the business. When clarity counts, Kokoro delivers.
always-on sentiment tracking
emotion-first decision fuel
early signals, faster moves
strategy-ready clarity
Trusted by leading brands...
What else can we help you with?
Transform insight into impact
Start using Kokoro to lead with nuance, empathy and clarity so your teams act with confidence today.
Stay in the loop
Join our community of 5,000+ subscribers.
Get insights, invites to webinars, events and more delivered to your inbox