Consumer journeys
No matter the level of investment, if a proposition doesn’t convince in the moment, it will fall flat. Most journey mapping or shopper insight focuses on the final conversion decision as a singular snapshot in time.
But brand cues, pricing, packaging, and POS all influence take-up of a proposition – each a moment of truth in their own right. As digitisation continues to evolve, this decision process will only get messier, as consumers compare products across channels, browse while dual-screening, and purchase through entirely new payment platforms.
Immersive ethnography
We get close to consumers in a way that most research doesn’t: in-store, at home, mid-scroll.
Using ethnography and consumer journalism, we map not just the path to purchase but the whole world around it – because the context surrounding a decision shapes it just as much as the decision itself.
Shopper insight
For retail and FMCG brands, converting at shelf is the final hurdle. Here, the biggest challenge isn’t winning a considered decision – it’s breaking shoppers’ autopilot.
Irrational, quick, and guided by gut feel, these purchase decisions are hard to unpick. By experiencing these moments with shoppers, not after the fact, we uncover the decision drivers and friction points otherwise hard to articulate – leveraging in-moment intercepts, assisted shops and surfs, and eye-tracking.
Insights optimise every part of this experience; from how to re-think space and POS, to pricing and promotion mechanics, and how to enhance brand cues at shelf.
Our experience
Our approach tests in-the-moment experiences, in-person or online, to understand where journeys fall flat and where to optimise. Here’s just a few examples of our work.
Frequently asked questions
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