Health and wellbeing:
All change
The health and wellness space has boomed. Against a backdrop of political and economic pressures, and increasing strain on the NHS, consumers are focusing on the things they can control. And our own wellbeing is the very pinnacle of this.
As social media democratises knowledge, it feels easier than ever to take wellbeing into our own hands. Consumers now act the expert – educating themselves on the latest health trends, tracking their nutrition and fitness, and even self-diagnosing. In turn, health and wellbeing has shifted from a culture of dieting and restriction, to a more holistic approach to our bodies.
Think bigger
In the same way that consumers see health and wellbeing as a holistic entity, so do we. Working with food and drink, fitness, beauty and healthcare brands, we understand wellbeing in its entirety.
Build solutions, not fads
The democratisation of knowledge means health trends come in thick and fast. For consumers and businesses alike, there’s a temptation to jump on trends quickly.
We challenge this – grounding insights in fundamental consumer needs so that you can build propositions and products consumers actually want.
Cut through the noise
Competing health claims, fitness advice, and skincare promises all incite cognitive overwhelm. Knowing what messages to lead with and how to frame them is crucial to attract and convert.
Through proposition testing and brand positioning research, we surface the messaging hierarchies that work.
Expert eyes, real answers
Health and wellbeing is a sector flooded with contradiction and biases. Social desirability clouds what consumers actually feel. And healthcare quickly becomes personal, sensitive and difficult to talk about.
We design bespoke research methodologies carefully crafted to scratch beneath these biases – leveraging our pool of sector specialists expert at spotting the truth from the fiction.
Our experience
We work with businesses spanning the whole health and wellbeing landscape. Here’s just a few examples of our work.
