What we do

Deep category fluency.

Five sectors where Kokoro has built genuine specialism – across thousands of interviews, hundreds of projects and a decade of category memory.

Food and drink

From FMCG giants to challenger brands - proposition, range and category work that holds up in the supermarket aisle.

High-street, pure-play and luxury - segmentation, brand and shopper insight for the most contested category in the world.

Banks, insurers, wealth and fintech - research built for regulated categories and senior decision rooms.

Tour operators, destinations, hospitality - understanding traveller behaviour across the entire decision journey.

Healthcare brands, wellness, pharma and consumer health - sensitive research with rigour and empathy.

Donor insight, supporter segmentation and fundraising propositions for the third sector.

Insights

Human-first thinking, dropped to your inbox. No spam.

Services

Sectors

Kokoro

London · Manchester