Stop watching, start moving

We’re a full-service consumer insight agency who partner with global brands to do more than explain what’s happening – we uncover why it matters and what to do about it. Through building, testing and sharpening ideas, we bring clarity and empower our clients to win in the market.

Our services

Customer segmentation

Find the opportunity by understanding who your consumers are, their needs, and how to reach them. We combine in-house statistics with creative outputs to embed segments across your business so they drive decisions – not just sit in a presentation.

Proposition development

Build something that cuts through the noise. We ideate new propositions or re-ignite tired ones, by consulting sector experts, co-creating with consumers, and using conjoint to de-risk decisions. The result is a proposition that consumers and businesses genuinely believe in.

Brand positioning and comms

Land your propositions with confidence. We measure brand perceptions, test comms effectiveness, and map messaging hierarchies so you know how to drive impact at each point of the funnel.

Consumer journeys

Win in-the-moment, whether at shelf, in-app or online. We explore real-world experiences, decision drivers and path to purchase, to help brands drive conversion when it matters. Giving you a clear picture of where your brand cues, packaging, pricing, and journey needs to work harder.

Our sectors

Financial services

Health and wellbeing

Food and drink

Retail

Travel and leisure

Charity

Why businesses choose Kokoro

Deep sector expertise

We hand-pick the best team for your unique challenge, which means we know your sector dynamics and its competitive pressures inside out. This depth is what de-risks your work – giving you confidence that every decision has been stress-tested by an expert team.

Human thinking, accelerated by AI

We use AI to work faster and sharper, but never as a substitute for the thinking that matters. Our time is focused on unearthing subtle nuances in human behaviour, generating ideas that AI can’t, and crafting stories that get your insight into the boardroom.

Global reach

We work across sectors and markets worldwide, which means we understand consumers in their entirety. This global view stretches our thinking, and yours, to ensure we’re always one step ahead.