⦿ Sector · Food & Drink
From global FMCG to challenger startup – research, segmentation and proposition work that survives the supermarket aisle and the discount disruptor.
U&A, occasion mapping and shopper missions across grocery, hospitality and on-trade.
From early ideation to gateway tests - including pack, name and claim screening.
Sharper claims, evidenced - and tested against the discount disruptor.
Big Qual and conjoint work to land creative across crowded shelves.
We’ve researched everything from chilled meal-deals to premium spirits. We know the codes, the buying cycles and the moments of truth that drive choice – and we design studies that don’t fall apart when they meet the aisle.
Proposition
When the category is full, the proposition has to do the work. We help brands carve sharper claims, test against real competitors, and brief NPD with confidence - so the brief that lands on the agency table actually holds.
Both – we’ve delivered multi-market segmentations for global FMCG groups and rapid proposition sprints for VC-backed challengers. The rigour is the same; the pace is different.
Yes. Recent multi-market F&D work spans 15+ countries with local moderators, native-language fieldwork and cross-market reporting frameworks.
We partner with sensory specialists when controlled environments are required, and run home-use and in-context tests ourselves for real-world taste, pack and occasion read.
Yes – on-trade, foodservice, hospitality and quick-service restaurants are all in scope. Several of our drinks and food briefs span channels.
