Kokoro means heart.
We’re a senior insight and strategy agency built on a simple belief: the best commercial decisions start with the human truth.
A different kind of insight agency.
Kokoro was founded by a small group of senior researchers and strategists who'd grown frustrated with the way insight was being delivered: too slow, too cautious, too eager to caveat the answer.
A decade in, we're still that. Senior partners on every project. Mixed-method by default. Debriefs that change decisions instead of decorating them. Research craft that matches the calibre of our clients' own work.
World-class specialists, award-winning experts.
An insight agency with a big personality and the brightest of brains.
Plug into our culture.
Senior, by design
Every project is led by a director with at least a decade in the discipline.
Brave thinking
We back ideas with rigour — but never lose the spark that makes them land.
Real partnerships
Long-term client relationships built on candour and shared ambition.
Studio energy
Hybrid working from our St Albans HQ — kitchen full, dogs welcome, kettle on.
