⦿ Sector · CHARITY and THIRD SECTOR
Third sector budgets are tight and stakes are high. We help charities understand donors, sharpen propositions and grow income with research that respects every supporter relationship.
Who gives, why they give, and what keeps them - built for fundraising, comms and digital teams.
Sharpen appeals and test campaign creative before they go to market.
Map first-gift to legacy — and the friction points in between.
De-risk new fundraising propositions and product launches.
SUPPORTERS
We map who gives, why they give, and what keeps them. Actionable segments that fundraising, comms and digital teams can use day-to-day – not slides that gather dust. Built for the reality of charity tech stacks and CRM platforms.
CAMPAIGNS
Sharpen appeals, test campaign creative and de-risk new fundraising propositions before they go to market. Big Qual lets us read emotional reaction at scale without burning budget - critical when every pound has to earn back its income.
Yes. We design studies around income reality – Big Qual approaches let us deliver depth without the cost of large quant, and we scope every project against the income or impact case it needs to support.
From bereaved donors to supporters with lived experience of the cause – our senior moderators are trained in sensitive research, with aftercare and signposting built into every project.
Yes – qualitative depth interviews with legacy pledgers, major donors and trustees are a regular part of our charity work, with particular care around anonymity and discretion.
Yes. We build segment definitions and typing tools designed to be ingested by Raiser’s Edge, Salesforce NPSP and similar platforms – so segments live in the system fundraisers actually use.
