Selected work

The proof, not the pitch.

A snapshot of recent Kokoro projects across segmentation, proposition development, brand positioning and research. More available on request.

⦿National charity/Segmentation

Re-segmenting supporters for the next decade.

⦿Health brand/Proposition

Building a category around quiet wellness.

⦿Customer journeys/Tour operator

Mapping the modern traveller’s decision.

⦿Insurer/Research

Rewriting protection for under-40s.

⦿Drinks leader/Proposition

Finding white space for premium low & no.

⦿Brand positioning/Retail

Decoding ‘value’ in a cost-of-living crisis.

⦿Global FMCG/Segmentation

Reframing local hunger across 15 markets.

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Services

Customer segmentation

Proposition development

Brand positioning

Customer journeys

Research methodologies

Sectors

Financial services

Travel & leisure

Health & wellbeing

Kokoro

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