Kokoro V2

We help brands move smarter through sharper consumer insight

In a world of crazy change it’s only by plugging into people, trends and the world
around us that businesses can create their next launchpad strategy.

From agile challengers to category leaders, we're strategic advisors to businesses around the globe

Everything we do is built around people

Because when you start with what really matters to your audience, your strategy, segmentation and storytelling all get smarter.

Proposition development

Creating new ideas and making existing ones work harder.

Customer segmentation

Identifying who matters most  and how to reach them meaningfully.

Brand +
comms

Defining what you stand for and how to show up with impact.

The Kokoro platform

Built for brands that want to move fast and think deeply.

Our AI-driven consumer insight platform helps you navigate a fast-moving world with clarity, speed and depth. We gather 2,000+ fresh responses every week, backed by five years of continuous UK tracking.

With over 20,000 tested questions on real behaviours, emotions and decisions, the platform lets you explore every part of consumer life.

Award-winning insight, recognised industry-wide

Meet the team

We’re experts in human understanding and strategic thinkers. An insight agency with a big personality and the brightest of brains.

What our clients say

The Kokoro team are a pleasure to work with. An agency team who are a highly supportive and committed partner to our cause. A team of passionate experts.

Zoe Hayward, CMO, Big Issue​

They impressed us from the very start. Not only did they deliver the programme brilliantly, they’ve done it in a manner where they’re truly integrated within our team, and delivered findings that helped shape our Distribution Strategy. Their energy, and relentless drive to deliver the best, made them one of the best agency partners I’ve ever had.

Amanda Wong, Head of Market Intelligence, BT

They have consistently impressed throughout the project – demonstrating their research, consumer and commercial expertise while being effortlessly easy and enjoyable to work closely alongside. They have continually (but diplomatically!) challenged long-standing beliefs and ways of working in the business.

Alex Jones, Head of Insight, OpenMoney

Insights

Expert perspectives on consumer behaviour, market trends, and business strategy.

Winning Minds Podcast

Deep conversations about consumer insights, brand strategy, and the future of marketing

Ready to talk?

Let’s discuss how Kokoro can help you understand your customers better and create strategies that drive real business impact.

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