⦿ Sector · Retail and Fashion
High-street, pure-play and luxury – segmentation, brand and shopper insight that helps retailers find growth where every metre matters.
Understand the trips, occasions and trade-offs that drive in-store and online choice.
Segments that range planners, marketers and digital teams can all act on.
De-risk space, format and assortment changes before the trading calendar moves.
Test campaign, pack and creative against real category competitors.
Shopper and Category
We’ve worked with retailers across grocery, fashion, DIY and department-store formats. We know the rhythms of the trading calendar and the brutal honesty of EPOS data – and design research that respects both.
Loyalty programme diagnostics
We translate research into formats that range planners, marketers and CEOs can all act on - because retail moves too fast for a 90-page report. From dashboard-ready segment cards to one-page commercial implications, we make sure insight reaches the people who buy, build and brief.
Yes. Our retail portfolio spans grocery (Asda, Sainsbury’s-adjacent), fashion (Primark, New Look), DIY (B&Q) and entertainment retail (Vue, Odeon). The disciplines transfer; the category nuance is what we bring.
For diagnostics and creative testing – yes. We run a Big Qual approach that delivers structured findings inside a week. For segmentation and full-scale U&A, plan 8–12 weeks.
We design studies that triangulate behavioural data (EPOS, loyalty, clickstream) with attitudinal and emotional signal. Our in-house data science team builds the bridge between the two.
Yes – recent multi-market retail work spans the UK, Ireland, France, Germany, Spain and the US, with local moderators in every market.
