⦿ Sector · TRAVEL and TOURISM
Tour operators, destinations, airlines and hospitality – understanding traveller behaviour across the entire decision journey.
Dream, plan, book, experience, share - map the whole arc, not just the conversion moment.
Positioning and creative testing for destinations, operators and hospitality brands.
Articulate intangible experiences in a way that earns the booking and the recommendation.
Segments built around mindset and trip occasion, not just demographics.
JOURNEY
Travel decisions stretch across months and channels. We design research that captures the whole arc – dream, plan, book, experience, share – and helps brands intervene at the right moment with the right message.
BRAND
Travel brands sell something intangible until the moment of arrival. We help them articulate it in a way that earns the booking — and the recommendation that follows. Big Qual, ethnography and on-site research bring the experience to life.
Ye – DMOs, tourism boards, attractions and heritage organisations are all in scope alongside tour operators, airlines and hospitality brands.
We run cross-market traveller studies with local recruitment and native-language moderation, then synthesise into a single global framework with market-by-market nuance preserved.
Yes – diary studies, in-trip ethnography and post-trip recall work let us capture experience as it unfolds, not just as it’s remembered.
Yes – proposition development, concept testing and price-sensitivity work for new destinations, itineraries and travel products are core to the practice.
