The customer insight platform that keeps you ahead
Kokoro is the insight platform for brands
who want to understand consumers with
deeper clarity and context.
+6%
FTSE 350 brands using Kokoro
outperformed peers over three years.
500k+
UK consumer responses power our platform,
refreshed weekly to reflect now, not last quarter.
Trusted by leading brands...
Make better decisions, backed by real-world insight
Our consumer insight platform was built to help brands thrive in a fast-moving world. It combines depth, speed and clarity in a single intuitive hub. We collect 2,000+ fresh responses every week, building on five years of continuous UK tracking.
Our platform hosts over 20,000 tested questions on real behaviours, emotions and decisions, across every part of consumer life.
- Test creative or product ideas in days, not weeks
- Track shifts before they hit the mainstream
- Segment audiences by sentiment, not just spend
- Equip your team with clarity that spreads and sticks
Everything you need to stay relevant, sharp and audience-connected, in one place
Here's what's inside Kokoro
Know what's changing
Track public sentiment in real time and stay ahead of emerging shifts.
Mood & state of the nation
Stay tuned in to shifting sentiment. Weekly and monthly reads to help you move at pace and spot deeper change before your competitors do.
Trends in 10
Fast, focused insight decks on emerging needs. Ten slides. Ten minutes. Packed with the sharp stuff to help you stay on top.
Vox pops
Hear it straight from the source. Short, sharp video clips that bring trends and tension points to life – giving a human edge to your plans.
Find the insight you need
Search anything. Get to what matters, faster.
The portal
Use our AI-driven tools to search any topic. Get instant access to insight – from full reports and data tables to commentary and trends. Research on demand, built for real use.
Board-ready metrics
One-page insights and live alerts, built to land in the boardroom. Our platform helps you present metrics that are clear, compelling and in-tune with what leaders care about.
Turn insight into action
Make sharper plans and stronger arguments with strategic support.
The playbook
Strategy fuel for planners and provocateurs, cultural cues and decision-making nudges, all rooted in what people really want.
Strategic spotlights
From Christmas Predictions to our Mass Affluence Series – you get access to timely reads on key moments and high-value audiences.
Expert support
Not just tech. Not just data. Real people, ready to help, with briefings, provocations and custom support to meet your moment.
behavioural
insight
Understand your customer’s emotional and behavioural drivers.
trend
foresight
Spot shifts in attitudes before they peak and plan around them
campaign
precision
Create sharper campaigns and experiences grounded in real data
team
alignment
Align internal teams around what customers really need
From testing to transformation
Kokoro helps brands move smarter, with consumer insight that turns into action. Whether you’re testing ideas, tracking sentiment or staying ahead of cultural shifts, the platform brings speed, context and clarity to every decision.
It’s built for:
brand and insight teams shaping strategy
innovation and product teams exploring new ideas
CX and UX leads improving experiences
HR and EX leaders aligning employee and customer values
comms & marketing planners under pressure to perform
leadership teams driving customer-first culture
What else can Kokoro help you with?
client
testimonials
Our Marketing Planning and Creative team has fully embraced it, providing us with greater insights into consumer mood and behaviour at specific times of the year. One immediate return – using the insights to help shape the Aviva Bright Start campaign in January.
Kirstine Middleton, Aviva, Research & Insight Lead
Naomi Kasolowsky, Tesco, Category Director
Kokoro deliver a pulse of the nation like no other I have seen. It sits perfectly in a whitespace between ‘robotic’ big data and the rich nature of qual. Brilliantly weaving a narrative that feels so intuitive and true, it helps us understand how the nation are behaving with richness and robustness, and images as much as data.
Elle Atton, PepsiCo, Marketing Insights Director
Ready to get closer to what matters?
You either know consumers, or you lose them. There’s no middle ground.
Customer obsession isn’t a slide in a deck. It’s the difference between brands that dominate and brands that disappear.
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