Meet the team
A team of award-winning specialists who are ready to get stuck into any challenge.
We get under the skin of your business and work as true partners, bringing the expertise of an agency with the dedication of an in-house team.
Meet the minds behind the Kokoro
Alison Bainbridge
Founder
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Alison is entrepreneurial and intuitive, with a rare ability to spot what others don’t – often before it happens. Her future-focused thinking and predictive insight make her a trusted partner to ambitious leaders worldwide.
Laura Gillespie
Insight Director
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Creative and perceptive, Laura quickly gets to the heart of a challenge – spotting subtle influences and connecting the dots in unexpected ways. Clients value her energy, independent thinking and clarity.
Sarah Hocking
Insight Director
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Thoughtful and inquisitive, Sarah loves piecing together disparate parts of the puzzle into one clear story. Her expertise sits at the heart of retail and food and drink, where she partners with leading grocers and FMCG brands to navigate some of the sector’s most complex challenges. From the earliest sparks of ideation and opportunity sizing, through to concept testing and in-market shopper insights, she brings clarity and direction at every stage of proposition development – always with a sharp eye on commercial impact.
Natalie Geddes
Insight Director
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‘Bio coming soon
Pete Campion
Insight Director
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‘Bio coming soon
Charley Jackson
Research Director
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Charley delights all of her clients with her positive energy and super sharp project management skills. With an ability to deeply understand businesses and their inner workings, at pace, she runs some of our longest standing client accounts. A quant specialist with expertise in retail and charity, Charley thrives in brand positioning and consumer journey research where she can really demonstrate the commercial implications of insight.
Anna Dobson
Research Director
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‘Bio coming soon
Dan Solkin
Associate Director
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Diligent and creative, Dan has a knack for filtering through the noise of research data and finding the insight nuggets not always immediately apparent. With a background in brand tracking, Dan specialises in brand positioning research and comms testing. Retail is his heartland, where he brings a wealth of knowledge on how to translate brand cues into on-shelf stand-out and winning experiences.
Zoe Evans
Associate Director
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Whatever the project, Zoe brings energy, a genuine curiosity about people, and the ability to move fluidly between data and human instinct. With a background in mathematics and statistics and a natural rapport, she blends qual and quant in a way few researchers can. She also has extensive experience leading international research. Working across languages and cultures adds complexity, but the fundamentals don’t change – making people feel at ease despite any language barriers, spotting what’s really driving the differences across markets.
Ade Ososami
Head of Analytics
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Analytical and inventive, Ade leads our data science and analytics function, translating advanced statistical methods into commercially sharp answers. With deep expertise in segmentation, conjoint analysis, and advanced analytics, Ade designs bespoke approaches for the most complex quant briefs our clients can throw at us. As the architect behind Kokoro’s AI capability, Ade is also pioneering how data science and AI can accelerate the human thinking that matters, never replace it.
Yvette Allen
Insight Director
Tom Berry
Insight Director
Lauren Barlow
Research Director
Anna Lewis
Research Director
Rachel Mason
Associate Director
Sophie Graystone
Head of Data
Steve Kay
Data Visualisation
David Cameron
Head of Development
Stuart Walters
Head of Field
Mike Wallis
Finance Director
Anita Benson
HR Director
Juli Scott
HR Advisor
Award-winning insight, recognised industry-wide
Interested in working at Kokoro?
Plug into our culture here. Our unique people make Kokoro special. If you bring something special to the table, please get in touch – we love connecting with talented people.
Ready to talk?
Whether you’re interested in finding our more about our team, our software, or our unique services, we would love to chat.