Retail
Retail is our heartland and where Kokoro first began. For more than 30 years we’ve helped some of the UK’s most recognised retail brands understand their shoppers, sharpen their propositions, and make better decisions. We know this category inside out, and what’s at stake when brands get it wrong.
Adapt or fall
Retail is under more pressure than ever and changing faster than many can keep up with. Social commerce and in-app purchasing have changed the game on the traditional path to purchase journey. Plus, physical and digital now sit side by side in the form of self-serve tills, digital screens, and interactive store experiences.
Product alone is no longer enough to win this game – shoppers have more choice than at any point in history, as products become increasingly accessible.
What your brand stands for and how it materialises across in-store and digital interfaces is crucial. But brands must act fast – brand equity that took years to build can disappear quickly if a brand stops connecting with shoppers in the way that they need.
Common challenges
The work we do most often for retail brands includes customer segmentation, proposition development, brand positioning, and shopper insight research. Most projects start with a clear question: who is our shopper, really? From there we help brands sharpen what they stand for and how they show up at the moment of choice.
Every project is designed around how shoppers actually behave – subconscious choices, fast decisions, in real environments. We use the right mix of qualitative, quantitative, and ethnographic methods depending on what the brief needs.
Our experience
[COPY PENDING — pending: Retail Our experience introductory copy. Source: Kokoro_Website_Copy.docx]
Here’s just a few examples of our work.
